AG Barr invests in non-alcoholic spirits business

By Rod Addy contact

- Last updated on GMT

AG Barr produces brands including energy drink Rockstar, Irn Bru, Rubicon and Snapple in the UK
AG Barr produces brands including energy drink Rockstar, Irn Bru, Rubicon and Snapple in the UK
AG Barr has invested £1m in non-alcoholic spirits in the form of start-up business Elegantly Spirited, signalling its interest in an emerging drinks category that is generating significant interest.

Elegantly Spirited boasts a portfolio of zero-proof spirits under its Stryyk brand and represents AG Barr’s first venture into the area.

As part of the deal, soft drinks manufacturer AG Barr’s subsidiary business Funkin has sealed a long-term agreement to act as exclusive UK distributor for all Elegantly Spirited Limited products. AG Barr Group has invested an initial £1m for a 20% minority stake in the new business.


Elegantly Spirited was recently formed by entrepreneurs Alex Carlton and Andrew King. They are the original founders of the Funkin business, which was acquired by AG Barr in 2016 and has grown strongly in the cocktail market. King has continued his involvement with the Funkin business since the transfer of ownership and will remain Funkin’s executive chairman. 

“More and more consumers are seeking a drink that adds positively to their social experience, but without the side effects of alcohol,”​ said AG Barr chief executive Roger White.

“We're very excited to be involved in both investing in and growing the Stryyk brand in this new and fast-moving consumer category.”

AG Barr’s UK brands include energy drink Rockstar, Irn Bru, Rubicon and Snapple. At the end of last month, the company announced plans to introduce a new 24/7 production line at its Milton Keynes facility to cope with demand, boosting capacity by 3.2m cases a year​.

Related topics: Drinks

Related news

Show more


Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Featured Events

View more


View more