Burton’s launches addition to Cathedral City range

By James Ridler contact

- Last updated on GMT

Burton's has added two new products to its Cathedral City range
Burton's has added two new products to its Cathedral City range
Burton’s Biscuit Company has launched a new addition to its Cathedral City Range – Cathedral City Crumbly Bites.

Available in two variants – Cheddar & Sweet Chilli and Cheddar & Red Onion – the biscuits are aimed at consumers looking for snacks to enjoy on special occasions.

Burton’s makes the biscuits using Dairy Crest’s Cathedral City Cheddar, which is grated into the mix before they are oven-baked until golden.

Commenting on the launch, senior marketing manager for partner brands Sital Parmar said: “Sharing savoury biscuits is the only segment driving growth in the category, meaning there’s a real opportunity for Cathedral City Crumbly Bites to add value with a new flavoured sharing proposition.

‘Instantly recognisable’

“By aligning our pack designs with the Cathedral City masterbrand, we’re giving retailers a unique opportunity to drive growth within the savoury snacking category with the nation’s favourite cheese – a household brand that’s instantly recognisable amongst shoppers.”

Cathedral City Crumbly Bites are available in Tesco stores at a recommended retail price of £1.49 for a 100g pack. Burton’s said it expected to roll out the snack to other stores over the coming months.

Meanwhile, in recent new product launch news, snacking brand The Primal Pantry has added a new multipack value offering​ to its range.

Related news

Show more

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Featured Events

View more

Products

View more