The Primal Pantry launches new multipacks

By Aidan Fortune contact

- Last updated on GMT

The Primal Pantry has launched a new multipack range
The Primal Pantry has launched a new multipack range
Snacking brand The Primal Pantry has added a new multipack value offering to its range.

Designed to offer consumers a clear price point, the products come in packs of four with an recommended retail price of £2.50.

Suzie Walker, nutritionist and co-founder of The Primal Pantry, told Food Manufacture​ that the new additions were introduced to create a product with a price point that offered value to consumers.

“Price has become a major concern for shoppers and we wanted to provide a premium offering with a price point that suited household budgets, as well as standing out on-shelf. This range is perfect for families wanting healthy on-the-go food without breaking the bank.”

The range has been launched into Tesco with three variants: Lemon & Poppy Seed, Cocoa, and Coconut, with a fourth variant, Orange & Ginger, due to be launched later in 2019. The range will also be available in Ocado from March.

The new seed-based recipe is designed to be lunchbox friendly and the full range is registered by The Vegan Society, helping it target the growing trend for plant-based dieting.

“With a maximum of seven ingredients, these bars only contain real food ingredients, with no cheap fillers, additives or syrups used whatsoever,”​ added Walker.

Related news

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Featured Events

View more

Products

View more