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Powters wins festive Tesco listing for sausage meat

By Aidan Fortune contact

- Last updated on GMT

Grant and Tristan Powter have won additional listings in Tesco
Grant and Tristan Powter have won additional listings in Tesco
Newmarket sausage producer Powters has secured a new listing with Tesco for its Chefs’ Pig sausage meat.

Available in 25 Tesco stores throughout East Anglia during the whole of the Christmas period, Chefs’ Pig comes in 400g packs. This will be the third Powters product to be sold by the retailer.

Chefs’ Pig uses Newmarket PGI Protected sausage meat, as well as selected herbs and spices, to create a sausage meat that’s suitable for stuffing, sausage rolls or a range of other dishes.

“We are very pleased to have even more of our range on offer in a national supermarket over Christmas period,”​ said Tristan Powter at Powters. “Our Chefs’ Pig sausage meat makes the perfect stuffing, is great for sausage rolls and baking and is always incredibly popular at Christmas. We hope that with better availability even more of our customers will give it a try this festive season.”

Online retailer MuscleFood recently launched its festive range​,​ including a 35cm pig in blanket, which contains 1.2kg of sausage meat. In August, Pladis unveiled its Christmas offering​,​ which combined relaunched classics and new products.

Related topics: NPD, Supply Chain, Meat & poultry

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