Haloodies wins London Asian Business Award

The manufacturer beat nine other finalists to the prize at last week’s ceremony at Kensington’s Millennium Gloucester Hotel.

Commenting on his company’s win, co-founder Noman Khawaja said: “The award was a big surprise, as we were up against nine fantastic fellow finalists, but it’s just deserts for our team. ​

“They’ve always worked tremendously well together, even before we launched into Ocado back in 2014, and their ongoing care and commitment continue to inspire me.”​

Renewed energy ​

Khawaja said the endorsement form the Asian business community had renewed Haloodies’ energy.

“There is a real mix of businesses and people here tonight – Muslims, Hindus, Sikhs, young and old, men and women – all coming together to celebrate some marvellous achievements. To be part of that is incredible for us.”​

Irfan Younis, chief executive of Oceanic Consulting – one of the awards’ sponsors – congratulated this year’s winners.

“This year has been particularly special, and it’s been fantastic witnessing the creativity and calibre of each finalist shine through,” ​he added. “We’re already excited to see what London has in store for next year.”​

Busy year​

The awards capped off a busy year for Haloodies, which included the launch of a new range of frozen beef burgers into Morrisons and 16 new lines into online retailer Amazon Fresh.

“We’re on a mission to educate people, both Muslims and non-Muslims, about the benefits of halal food and why it’s good for our health,” ​Khawaja concluded.

“We feel it important we do that, while offering them high quality products they can trust in a more convenient way than ever before. And we’ve made enormous headway in that endeavour this year.”​

Meanwhile, earlier this year, Food Manufacture spoke to Khawaja and co-founder Imran Kausar​​​​​ about creating the Haloodies brand and how the company is catering for the ‘millennial Muslim’.

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