The work of a number of women in the sector – including farmers, butchers, food developers and chefs – was showcased in a series of interactive demonstrations at this year’s Royal Welsh Show in Llanelwedd.
Highlights of this year’s show included demonstrations from Hugh Philips Gower Butcher business owner Catherine Butler, Ruth Davies of Pontardawe producer Cwm Farm Charcuterie, and Caryl Hughes, who worked with HCC on a Belgian marketing campaign to highlight how PGI Welsh Lamb is produced.
‘Undervalued in the past’
HCC consumer executive Elwen Roberts said: “In a sector where the contribution of female workers may have been undervalued in the past, it’s important that we highlight the rewarding careers that are available.
“Many areas of the food and farming industry – as diverse as new product development, veterinary science, butchery and catering – face shortages of skilled workers in years to come. Encouraging talented women into these areas is a must.”
Chwarae Teg chief executive Cerys Furlong said the event really showcased the contribution of women to the red meat industry and the rural economy.
‘Women can achieve and prosper’
“Our aim at Chwarae Teg is to build a Wales where women can achieve and prosper in every sector,” said Furlong. “The talented women who took part in the presentation at the show are fantastic role models, who will inspire other women to consider one of these careers in the food industry.
“That’s why it’s so important to make sure that there are opportunities like this to see the work that they do and the skills that they have. Everyone benefits from a more equal economy which makes the most of the skills of all workers.”
Meanwhile, industry networking group Meat Business Women has launched the ‘One to Watch’ annual prize.