News in Brief

Mars broadens dessert range with Galaxy cake launch

By James Ridler contact

- Last updated on GMT

Mars has launched a new Galaxy Mousse cake
Mars has launched a new Galaxy Mousse cake

Related tags: Mars incorporated, Desserts

Confectionery and treats manufacturer Mars aims to broaden its offering in the frozen desserts sector with the launch of its new Galaxy Chocolate Mousse Cake.

Available from March, the cake has a chocolate biscuit base, which is layered with two flavours of chocolate mousse. The cake is then topped with Galaxy milk chocolate drops.

Boost its sales

Mars said it hoped the cake would help boost the company’s frozen desserts sales.

The UK’s total frozen desserts market – excluding ice cream – is currently worth £173.5M annually, up 2.2% year-on-year, with sales of confectionery branded products continuing to perform well, accounting for £3.2M in the category, according to Kantar Worldpanel.

Michelle Frost, general manager at Mars, said: “Our popular frozen desserts range, including Mars Mud Pie, Maltesers Pavlova and Twix Cheesecake, continues to prove popular with consumers.

“We’re sure this new addition to the range, Galaxy Chocolate Mousse Cake, will continue to draw customers to the freezer, giving Galaxy lovers another way to enjoy their favourite chocolate.”

The Galaxy Mousse Cake will retail at £3.

Meanwhile, strawberry Bellini fudge and retro sweets led our latest photogallery of recent product development​s from food and drink manufacturers.

Related topics: NPD, Confectionery, Frozen

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