Small and Medium-sized Enterprise Innovation of the Year
By Rick Pendrous
- Last updated on
WINNER: Great British Biscotti
A true David versus Goliath story, Great British Biscotti Company won over the judges with its ambition and achievement in taking on the biscotti giants of Italy to open new markets in France, Germany and Hong Kong.
The judges also praised its commitment to new product development, with launches planned in the on-the-go snacking category.
One of Great British Biscotti’s main successes to date has been the creation of a gift pack format for its award-winning biscotti. The company has made a point of tapping into its British roots, while championing ‘old school’ bakery skills using the best ingredients.
Great British Biscotti now sells its products into markets as diverse as France, Germany, Scandinavia and Hong Kong. It is also in the process of developing products specifically for on-the-go snacking.
SHORTLISTED: Moss Valley Fine Meats; Nim’s Fruit Crisps; Walter Rose & Sons; and Yorkshire Dama Cheese