Quorn packaging sparks Twitter storm

By James Ridler contact

- Last updated on GMT

A complaint about the packaging of Quorn’s sausage rolls sparked a social media storm on Twitter
A complaint about the packaging of Quorn’s sausage rolls sparked a social media storm on Twitter

Related tags: Twitter

Packaging for Quorn’s meat-free sausage rolls sparked a social media storm on blogging site Twitter, after a user complained it was misleading.

Dan Douglas highlighted a 12-pack of the manufacturer’s sausage rolls, which he pointed out actually contained three of the product. The packaging suggested that the products be served as 12 smaller sausage rolls if cut into four servings.

Douglas asked: “Have you seen anything so brazen?” ​along with posting a series of photos on Twitter, prompting thousands of responses online. We captured some of the best tweets below.

Retweeted more than 25,000

The Tweet has been retweeted more than 25,000 times and has had more than 52,000 likes as more and more users agreed that the labelling on the product was confusing.

In response to the tweet, a Quorn spokesman said: “Having seen the comments from consumers over the weekend, we agree that the product descriptor has the potential to cause confusion.

“We therefore plan to change the descriptor when we next print the packaging in the new-year.”

Meanwhile, last month, frozen food manufacturer Birds Eye was forced to recall packs of its Shortcrust Chicken Pies,​ after they were mistakenly packaged with steak pies.

Related topics: Packaging, Proteins, non-dairy, IT

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