A further 14% of adults were interested in limiting or reducing their consumption of meat or poultry in the future, showing that the meat-free movement was “no flash in the pan”, a survey by Mintel found.
In contrast, just 9% of Brits said they did not eat any red meat or poultry.
However, that figure rose to 19% in the under-25 age group, Mintel said.
Limiting or reducing consumption
Almost half (49%) of those who are interested in or who are already limiting or reducing meat consumption agreed that eating too much meat was bad for their health.
Weight management was the second most popular reason for reducing meat consumption, while animal welfare and the environment were joint third.
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