Consumers continue to limit meat intake: survey

By Noli Dinkovski

17-Sep-2017 - Last updated on 20-Sep-2017 at 22:30 GMT

Meat-free: One-in-five under 25s do not eat any meat or poultry

Related tags: Nutrition, Meat

The flexitarian trend continues to gather pace after more than a quarter of UK consumers (28%) were found to have reduced or limited their meat consumption over a six-month period.

A further 14% of adults were interested in limiting or reducing their consumption of meat or poultry in the future, showing that the meat-free movement was “no flash in the pan”, a survey by Mintel found.

In contrast, just 9% of Brits said they did not eat any red meat or poultry.

However, that figure rose to 19% in the under-25 age group, Mintel said.

Limiting or reducing consumption

Almost half (49%) of those who are interested in or who are already limiting or reducing meat consumption agreed that eating too much meat was bad for their health.

Weight management was the second most popular reason for reducing meat consumption, while animal welfare and the environment were joint third.

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