New ‘healthy’ flatbread range
A new range of ‘healthy’ flatbreads has been launched by Signature Flatbreads’ Deli Kitchen brand.
The launch is a response to consumer demands for alternatives to traditional sliced bread, according to Signature Flatbreads, and is supported by a multi-media campaign featuring high-profile bloggers.
Four new products have been launched: Skinni Wrap plain, Skinni Wrap multigrain, High Protein Wrap and a Tacotilla – a cross between a taco and a tortilla wrap.
The Skinni Wraps contain fewer than 100 calories per wrap and have a novel shape which makes them easier to fold.
Signature joint md Charles Eid said: “The market for sandwich carrier alternatives is buoyant and the new Deli Kitchen variants are leading the way, offering consumers exciting and versatile substitutes to traditional sliced bread – whether they are buying for themselves or for a family.”