Nestlé taps into banana flavour market
Food giant Nestlé hoped to tap into the growing trend of banana flavoured dairy products with the launch of its new Munch Bunch yogurt variant.
The banana Squashums Huge Tubes contain 50% more fromage frais than average tubes available on the market, claimed Nestlé. Packs also contain raspberry flavoured fromage frais.
The launch follows the release of Munch Bunch Double Up Strawberry & Peach limited editions packs.
Paul Wiseman, senior brand manager at Lactalis Nestlé Chilled Dairy, explained: “We’ve been delighted by the consumer and trade response to our launch of Squashums Huge Tubes.
“The launch of Huge Tubes Banana & Raspberry is the next logical step in our expansion of Squashums Huge Tubes, bringing a great tasting new banana flavour to the market, made with all natural ingredients.”