New additions to caramel range
McVitie has added two new flavours to its range of caramel digestive biscuits, Banoffee Caramel and Coffee Caramel.
The biscuit maker hoped to tap into a trend of evening snacking, as consumers look for an “indulgent treat as a little reward”.
The existing McVitie Chocolate Digestives Caramels range – including the Classic Caramel flavour – will also have a new pack design.
McVitie’s marketing director Kerry Owens commented: “Our Chocolate Digestives Caramels are in strong growth, driven by more shoppers buying into the McVitie’s brand more frequently.
“We’re excited to launch two brand new and distinct flavours to our Digestives Caramel range to provide our consumers with more choice under a brand they know and love.”