‘The nation’s favourite gingers’
Border Biscuits celebrated the 30th anniversary of its Dark Chocolate Gingers biscuits with a special ginger pack decorated with an image of pop star Ed Sheeran.
The packs were delivered by hand to the “flame-haired” musician’s dressing room during a sell-out show in Glasgow by Border’s mascot Ginger George.
Brand and innovation director at Border Lesley Ann Gray said: “When we heard Ed was coming to Glasgow we knew we had to give him some of our Dark Chocolate Gingers – as he’s one of the nation’s favourite gingers and so are our biscuits; it was a perfect fit.”