Weetabix launches new On The Go flavour
Weetabix has added a new flavour to its Protein On The Go range of breakfast milk shakes to coincide with a re-brand of the products.
Chocolate joins the brand’s Strawberry & Raspberry and Vanilla variants. The Chocolate Protein launch and pack refresh will be supported on TV throughout April as part of this year’s £7M advertising campaign.
Weetabix On The Go brand manager Zoe Brimfield said: “Our Protein On The Go range makes protein more accessible to the masses at breakfast time and since launching, it has been flying off the shelves. We have sold 40M bottles to date and business is doubling each year.
“Enhancing the range by introducing chocolate, the best-selling flavour in the breakfast drinks category, will only help drive sales further.”