Beef snack added to Peperami range
Meat snack brand Peperami has launched a new beef variant to sit alongside its pork sausage snacks, the first new meat added to the range in 10 years.
The new beef variant is available in two flavours – Classic and Peppered Beef – and is made from 100% beef, claimed Peperami. The new variant will be available in single stick and multipack formats.
The launch is to be supported by a multi-million-pound advertising campaign, including a TV sponsorship and branded partnership deal with Comedy Central UK and sampling tour throughout June and July.
Senior marketer Pavan Chandra said: “This new venture is very exciting for us as we want to tap into a new and growing market.
“The meat snacking category is proving very strong at the moment, however, there is little in the way of on-the-go beef snacks. We saw this as an opportunity to expand the brand and give consumers more choice alongside our already popular and iconic pork products.”