Coca-Cola releases new look Fanta
Coca-Cola European Partners (CCEP) has rebranded and reformulated its Fanta brand of sparkling beverages, and reformulated its orange flavoured variant.
Fanta orange now contains a third less sugar – 4.6g per 100ml – according to CCEP. The Fanta logo has been redesigned and the bottles have a new spiral shape.
The new look will be supported by a multi-million-pound marketing campaign which will feature out of home advertising, sampling and in store promotion throughout the year.