ADHB
The Agriculture and Horticulture Development Board (AHDB) has appointed its first halal sector manager.
The AHDB’s Beef & Lamb division has appointed Awal Fuseini to the newly created role, who will be joining at the beginning of April.
He will lead all of AHDB’s halal work, working with processors, certification bodies and retailers to drive collaboration between AHDB and the red meat sector.
AHDB head of global supply chain development Phil Hadley said: “[Fuseini] joins with a great wealth of experience in the sector and will be key to increasing our activity in the halal marketplace.
“This is a growing area that offers tremendous potential for our levy payers, particularly given the challenges to our products in traditional markets.”