The new identity recognised the rapidly growing Welsh food and drink manufacturing sector, which employs more than 22,000 people and has a turnover of £4.8bn a year.
FDF director general Ian Wright said: “We are delighted to unveil our new identity in Wales. Becoming FDF Cymru recognises the dynamic and exciting Welsh food and drink manufacturing sector. This is a declaration of our intent to secure the best possible future for food and drink in Wales.”
Brexit negotiations for food and drink
The launch came as the FDF worked to secure the best possible outcome from the Brexit negotiations for food and drink right across the UK, said the federation. There was a clear need for a sector deal for food and drink manufacturing, as part of the government’s industrial strategy, it added.
FDF Cymru is sponsoring the Taste Wales event in Newport on March 23–24.
Cardiff Metropolitan University’s David Lloyd, director of the ZERO2FIVE Food Industry Centre, said: “The food sector is both vibrant and a cornerstone of the economy and the FDF is to be congratulated for recognising its profile and importance within Wales.”
The ZERO2FIVE Food Industry Centre provides food businesses with technical, operational and commercial support to help them compete more effectively.