Targeting new locations
“Many food-to-go specialists are now expanding to reach new types of shopper,” said Rothwell. “For example, both Tossed and Pret are now present in motorway services, while Subway and Greggs are expanding across petrol forecourts, to target the on-the-go shopper.
“Other operators, such as Leon and Tortilla, are also opening stores outside London for the first time, to meet growing appetite for food-to-go outside the capital.”