Bite-sized malt loaf
Malt loaf manufacturer Soreen is targeting the snacking market with its new Squidgy Cake Bites.
The variation on the company’s malt loaf comes in two flavours, chocolate and toffee, in a resealable tub of 12 bites.
The cake bars contain 60% less fat and 50% less sugar than standard cake products, according to Soreen.
Bethan Brown, marketing director at Soreen said: “The demand for shareable snacks is growing and is an important sector of the category.
“Given the success of our cake bar formats, we felt it was right to launch Squidgy Cake in a shareable format to meet the demand for healthier treats that don’t compromise on taste
“They are a great addition to our cake range and help to show that Soreen can be enjoyed in many formats and occasions.”