Chocolate pizza mixes up meal times
Manufacturer Dr Oetker is expanding into the dessert market with its new limited edition Chicago Town chocolate dessert pizza.
Described as the first of its kind by Dr Oetker, the pizza has a chocolate dough base and includes a variety of white, dark and milk chocolate toppings.
It hoped to target the ‘big night in’ sharing market and core family occasions.
Richard Cooper, senior brand manager for Chicago Town at Dr Oetker, said: “The chocolate dough base and indulgent chocolate toppings makes it unique to both the dessert and pizza categories.
“This launch is a great example of consumer led innovation which will be key to driving incremental category growth.”