Customised fruit and veg juices unveiled

By Noli Dinkovski

- Last updated on GMT

Fruit&Veggie: WFSI says its new concept combines the classic with the new.
Fruit&Veggie: WFSI says its new concept combines the classic with the new.

Related tags: Fruit

A range of juice contents and blends of fruits and vegetables, customised to specific target groups and consumption situations, has been unveiled by Wild Flavors & Specialty Ingredients (WFSI).

WFSI said its ‘Fruit&Veggie’ concepts combine the classic with the new.

27% fruit content

Containing 27% fruit content and 3% vegetable, the options available include orange, pumpkin and ginger, as well as beet with strawberry.

The combinations give manufacturers a way to distinguish themselves from their competitors and appeal to a large target group, it added.

WFSI is part of ingredients firm ADM.

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