WFSI said its ‘Fruit&Veggie’ concepts combine the classic with the new.
27% fruit content
Containing 27% fruit content and 3% vegetable, the options available include orange, pumpkin and ginger, as well as beet with strawberry.
The combinations give manufacturers a way to distinguish themselves from their competitors and appeal to a large target group, it added.
WFSI is part of ingredients firm ADM.