Swizzels adds Drumsticks to Christmas line-up
Swizzels has launched its new Christmas confectionery range, featuring two new products.
Its Drumsticks Squashies – a soft chew version of the lollies – features in a new carton that comes in 140g and 250g sizes.
It also launched a Drumstick gift box which contains a selection of Drumstick variants including Squashies, Bon Bons and Lollies.
Swizzels NPD brand manager Emma Herring said the range lent itself to sharing occasions due to the “huge variety of much-loved sweets”.
Herring said: “The products have fun, bright designs that stand out on shelf and appeal to customers. Our range offers value for money and great variety which is something all customers are looking for at this time of year.”