New seasonal range from McVitie’s
Five new lines have joined McVitie’s 2016 Christmas cake range including a variety of cake and biscuit products.
The new range includes Digestives Coconut Teacakes, Hobnobs Apple & Cinnamon Flapjacks, Galaxy Salted Caramel Cake Bars, Celebrations Festive Cracker Selection Box and Mars Santa Cake Bars.
McVite’s has also relaunched it Frosty Mint Digestive Slices and rebranded the packaging to match the Christmas NPD theme.
Senior brand manager Clair Hooper said the ranges offered “a host of options for Christmas shoppers with fun festive party treats through to ideas to add a little seasonal sparkle to lunch boxes”.
The products have an estimated retail sales value of £3M and feature striking seasonal packaging to maximise impact on the shelf, according to Hooper.