Mondelēz international, owner of the Cadbury brand, has acquired the rights to manufacture Cadbury biscuits from Burton’s Biscuit Company in a £200M deal.
The deal will allow Mondelēz to create, market and sell Cadbury branded biscuits, while Burton’s said the sale would allow it to grow in other areas of the sector.
“Ownership of the Cadbury biscuits licence offers us exciting opportunities to accelerate global growth and innovation,” said Mondelēz Europe president Hubert Weber.
“The transaction will help us to unify and expand our global Cadbury biscuits portfolio in key markets and enable us to explore delicious new products by using the best of our chocolate and biscuit innovation platforms.”
Mondelēz first made an approach for the Cadbury licence two years ago, after Burton’s failed in its attempt to acquire United Biscuits.