Crisis communication plans
“In the age of social media and 24 hour rolling news, business reputations can come crashing down within hours if something goes wrong,” warned Pratten.
“Ensuring that the protection of the business is controlled and all affected members are dealt with in a professional manner is key.
“A wide range of crisis communication tactics are recommended, from crisis audits to media training. Each step is just an important as any other, in order to keep hold of your business’ reputation.”