David Potts
David Potts, Morrisons’ chief executive, is widely credited with turning around the fortunes of the formerly ailing supermarket chain.
Since taking over the helm of the retailer in February 2015 from its beleaguered former boss Dalton Philips, Potts has introduced a range of sweeping reforms.
Pledging to listen to Morrisons’ customers, the new boss has rebuilt the top management team.
He launched several rounds of price-cutting initiatives, shed head office staff, highlighted the firm’s role as “a food maker” and formed a strategic grocery supply deal with online retailer and delivery behemoth Amazon.
Potts even sought the blessing of the supermarket’s former chairman Sir Ken Morrison for his reforms.
The results of his campaign to revitalise the retailer appear to have impressed shoppers and City analysts alike.
In March, Morrisons regained its listing on the exclusive FSTE 100 group of companies, after a boost to share price, following news of its partnership with Amazon.
Last month the retailer recorded its second quarter of rising like-for-like sales, drawing praise from a range of financial commentators.