5.Hartleys
Hartley’s, the jelly brand, has launched Mixed Berry Glitter Jelly, which combines fruity berry flavours with a shimmery edible glitter.
The launch of the new variant follows the success of Hartley’s glitter jelly range last year. Hartley’s said that the new range brought incremental sales to the brand.
Hartley’s Strawberry and Raspberry Glitter Jelly varieties have already helped to drive Hartley’s Crystal Jelly to 7% growth. (Source: IRI)
The jellies are suitable for vegans and vegetarians and contain no artificial colours or flavours.
David Atkinson, md for Grocery at The Hain Daniels Group, which owns Hartley’s, said: “The response to the launch of our first glitter jellies last year was immense, we had more than 4,000 consumers talking about glitter jelly online, connecting us with a wider audience.
“This new glitter jelly makes it easy for families to create their own magical jelly masterpieces and is perfect for ice-princess parties.”