Heritage redesign for bakery packs

By Rick Pendrous

- Last updated on GMT

Heritage redesign for bakery packs

Related tags: Baking

Brand marketing specialist The Market Creative has brought the GH Sheldon family back on to the packaging of some of the nation’s best-loved baked goods.

Black and white photos from family portraits to summer barbecues will adorn signature Lancashire Oven Bottom Muffins as well as Wholemeal Rolls and a new range of hot dog rolls, celebrating nearly 70 years of heritage.

As part of the packaging redesign for Sheldon, a wood-effect background evokes a homely family kitchen and helps give the range a consistent look and feel. Products are distinguishable through different tablecloth patterns, from star to spot designs.

The new packs began rolling onto shelves in major supermarkets over recent months. The Market Creative will update the design of other products from the firmFor mre information, s range throughout the year.

“Heritage, provenance and charm are essential to success in this category,”​ says Sue Benson, md at The Market Creative.

“We’ve redesigned the packs to take them back to their roots.”

For more information contact The Market Creative

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