Me and My Factory
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Bird believes that Délifrance should always be pushing the boundaries to deliver something new.
“Southall is a strategically important site for the Délifrance group, and it’s one that will continue to be invested in.
“Payback on Renaissance is currently in-line with expectations, and the stone-baked line is running to its planned capacity,” he says.
He claims his challenge over the next few months and years is to work out how to further develop the site, based on customer and consumer needs.
“But that I love, because it gives you the energy to move forward, and to really influence change.”
Bird has stamped his own character on the site as well, by adding a touch of ‘bling’ in certain places.
“I arranged for the Délifrance sign at the front to glow in the dark. It makes us stand out more and shows that we are proud of who we are, and what we do.”