Patisserie cartons offer stylish presentation on-shelf

By Rick Pendrous

- Last updated on GMT

Patisserie cartons offer stylish presentation on-shelf

Related tags: Polyethylene terephthalate

Two leading food packaging manufacturers have teamed up to create a premium range of patisserie cartons ideal for cakes, cream buns, gateaux and pastries.

Linpac and Graphic Packaging collaborated to develop the four pack styles, which offer stylish on-shelf presentation to drive sales. Graphic Packaging created the carton board trays and bases while Linpac developed a series of compatible recycled polyethylene terephthalate (rPET) lids.

"These four pack solutions are the result of six months' development work to ensure we have created a range which meets the needs of the bakery sector and consumers in terms of convenience, appearance and added value to products," says Adam Barnett, Linpac md for northern Europe.

The range includes a 'fold out' shallow carton board base and tapered rPET lid, which offers easy loading in store and can be folded out into a presentation plate by the consumer once at home. The 'Theatre' pack is an innovative design featuring a hinged lid and wrap-around carton board base.

Contact: Linpac Packaging

Related topics: Bakery, Packaging equipment

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