Around 80% of Brits thought they were at their ‘most adventurous’ when it came to unusual foods, whereas 20 years ago only 36% would have said the same thing.
Spanish fruit persimon
The survey of more than 1,000 people was carried out to mark 10 years in the UK market of the Spanish fruit persimon.
It found 40% of UK consumers were open to trying new flavours, and were exploring more when cooking and eating compared with previous decades. A third prided themselves on regularly trying new foods.
Additionally, more than 90% of people thought there is a wider variety of produce available now compared with just five years ago.