Samworth Brothers launches festive loaf
Samworth Brothers launched festive version of its Soreen malt loaf in a bid to provide the perfect complement to the “biggest seasonal event of the year for most retailers, Christmas”.
The ‘Festive Joy Loaf’ is made with raisins, currants, cherries, citrus and winter spices.
Available as a 260g loaf, Soreen Festive Loaf is made for sharing and is the perfect alternative for Christmas cake, the firms claimed.