Clean-label moves beyond traditional markets
Research from ingredients firm Ingredion in September found that clean-label has moved beyond foods traditionally associated with natural, organic or additive-free.
More than 70% of European consumers checked front-of-pack labelling claims and 60% of European consumers considered ingredients lists, the research claimed.
Following the findings, Ingredion suggested to food and drink manufacturers that formulating products with simple labels using recognisable ingredients was now a “commercial necessity”.
Ingredion European marketing manager Mona Rademacher said: “Clean-label is no longer the preserve of healthy foods. Consumers are looking for recognisable, kitchen-cupboard ingredients across their whole basket of goods, not just those perceived as healthy eating.”
Food and drink manufacturers should make more of the technological advances available from functional ingredients specialists when formulating products to have a clean-label, she added.