One in 10 new product launches are gluten-free
The leading story in August was the revelation that gluten-free product launches accounted for 10% of new food products globally.
Rising awareness of gluten intolerance globally and better labelling rules had contributed to the increase, Innova Market Insights director of innovation Lu Ann Williams claimed.
The development of mainstream and good-tasting gluten-free products was another important factor, she said.
Gluten-free snack foods and bakery snacks had seen a relatively high proportion of launches, Williams added.
The sector was buoyed by the news in June that gluten-free ingredients firm Bowman Ingredients was to pump millions of pounds into what it claimed will be the UK’s first dedicated production facility for gluten-free ingredients.
The UK’s gluten-free market would rise to £500M by 2019, claimed Bowman Ingredients chief executive Rory Bowman.