Wild has created a range of Raspberry flavours for different categories, with some playing up the fresh-fruit flavour while others offer a note that is reminiscent of jam or candy.
According to Wild, the wide range of application-specific natural flavours makes it possible to create target group specific products while also satisfying regional preferences.
New natural flavour creations have been added to the citrus range to create fresh and fruity new sensations based on familiar flavours but with a full note of red fruits.
Wild food technologists have also created a wide-ranging palette of pomegranate flavours which, they say, make it possible to select exactly the perfect note for each different application.
And Wild is aiming to cater for the growing popularity of popcorn with the Movie Stars range by teaming it with strawberry, latte macchiato, chocolate and salty caramel.