Kellogg creates ‘Queen Flakes’ for longest reigning monarch

By Laurence Gibbons contact

- Last updated on GMT

Her Majesty's lookalike approves the cereal
Her Majesty's lookalike approves the cereal

Related tags: Elizabeth ii of the united kingdom

Kellogg has launched a special ‘posh’ breakfast cereal ‘Queen Flakes’ to commemorate Queen Elizabeth II’s status as Britain’s longest reigning monarch today (September 9).

The limited edition cereal is made up of Special K and Corn Flakes – said to be the Queen’s favourite cereals – and decorated with a gold leaf, edible diamonds, pearls and macadamia nuts, said to be a favourite of Her Majesty.

Kellogg recommended serving the flakes with the finest available milk, or even stirring in a little of the Queen’s favourite tipples – Dubonnet and gin – if you’re in the mood for a party.

The “world’s poshest cereal”​ is available at Manchester’s Black Milk Cereal Café, the firm said.

Royal warrant

A spokesman for Kellogg said: “Despite tough competition from names such as ‘Monarch Munch’ and ‘Liz’s Loops’, we felt ‘Queen Flakes’ said it best.

“Kellogg’s has held a Royal Warrant as a purveyor of cereals for decades, and is an official supplier to the Palace.”

Black Milk Cereal owner Oliver Lloyd-Taylor said it was a “privilege” ​to celebrate Her Majesty becoming Britain’s longest reigning monarch and it was “hilarious to be part of something so over-the-top”.

What other monarchs ate

  • Queen Victoria: Boiled eggs, with a golden egg cup and spoon
  • Edward VII: Cooked breakfast, with roast chicken and lavish lobster salad
  • George V: Never more than two courses as he chose to ration along with the nation

Source: Kellogg

Inspecting the cereal was Her Majesty’s lookalike, Jeanette Vane, who gave it an approving royal glance.

Longest-reigning monarch

Today, the Queen surpasses Queen Victoria as the longest-reigning monarch in British history, having ruled for more than 63 years.

Princess Elizabeth became Queen on February 6 1952, and was crowned at a coronation ceremony in Westminster Abbey on June 6 that same year.

The Queen is spending the day travelling by train from Edinburgh Waverley to Tweedbank with Prince Philip and Scotland’s first minister Nicola Sturgeon.

In the 1980s, Kellogg used a vintage van called Genevieve to deliver cereals to Buckingham Palace. While Genevieve has been retired, a box of Queen Flakes has been sent the royal residence, the firm claimed.

Meanwhile, Lampreys – the fish said to be responsible for King Henry I’s death – have made a return to England’s rivers for the first time since the 1800s.

Henry was said to have died after suffering food poisoning brought on by eating a “surfeit of lampreys”.

Related topics: Bakery, Cereals and bakery preparations

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