Former Premier boss takes the biscuit
Burton’s Biscuit Company appointed former Premier Food and Coca-Cola Enterprises (CCE) boss Ian Deste to the newly created role of md UK & Ireland.
The new role comes after Stuart Wilson stood down as chief commercial officer UK and Ireland last month.
The move came in response to “significant shopper-led change” in the industry, Burton’s ceo Ben Clarke claimed.
“When considering the effect of these changes on the Burton’s business, specifically in anticipating how our customers and consumers will expect us to respond to change, we felt it imperative to bring our entire commercial operations together under an experienced leader,” he said.
Deste will be responsible for leading the firm’s sales and marketing divisions, he added.
He joins from Premier Foods, where he had been group commercial director since 2011.
Before this, he spent more than 20 years in a variety of roles at CCE.