Soft drinks do best in calorie race

By Nicholas Robinson contact

- Last updated on GMT

Related tags: Soft drinks, Sucrose, Energy

Soft drinks cutting calories better than the rest
Calories and sugars in soft drinks are falling faster than in any other food and have shrunk by more than 7% in the past three years, data from Kantar Worldpanel has shown.

Calories in soft drinks fell by 7.3% since April 2012 and sugars fell by 8.3% for the same period, driven by manufacturers' efforts to reformulate products and provide smaller pack sizes, Kantar said.

Efforts to reduce sugars and calories had been backed by a 50% increase in advertising spend on promoting low- and no-calorie products, it added.

Gavin Partington, British Soft Drinks Association director general, said: “Efforts by soft drinks producers and the major retailers have clearly had an impact on the market, with consumer calorie intake from our products down significantly.”

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