Soft drinks do best in calorie race
Calories in soft drinks fell by 7.3% since April 2012 and sugars fell by 8.3% for the same period, driven by manufacturers' efforts to reformulate products and provide smaller pack sizes, Kantar said.
Efforts to reduce sugars and calories had been backed by a 50% increase in advertising spend on promoting low- and no-calorie products, it added.
Gavin Partington, British Soft Drinks Association director general, said: “Efforts by soft drinks producers and the major retailers have clearly had an impact on the market, with consumer calorie intake from our products down significantly.”
