AB Sugar aims to save consumers’ waistlines by busting sugar ‘myths’

By Nicholas Robinson contact

- Last updated on GMT

The website aims to help consumers understand where sugar comes from
The website aims to help consumers understand where sugar comes from

Related tags: Sugar, Brewing

AB Sugar has launched a website to educate consumers about where the sugar in their diets comes from.

For instance, almost all of the sugar in a chicken tikka masala comes from the tomatoes and cream used in the sauce, according to the website MakingSenseofSugar.com.

AB Sugar launched the website in a bid to clear up confusion about added sugars and to explain to consumers why some products contained more sugar than others.

Added sugar can’t be labelled on packs because it is difficult for manufacturers to work out how much are in foods, according to the website.

Manufacturing process

“The key reason for this is you may find that during the manufacturing process the sugars are converted into another ingredient.”​ When making beer, for example, the sugars glucose and maltose from the malt are fermented to make alcohol, which isn’t a sugar.

All sugar had to be labelled on packs, which meant there was no such thing as ‘hidden sugars’, it added.

Total sugar consumption in the UK had reduced by 12.5% per capita since 2001, it said.

Food firms must do more

However, the campaign group Action on Sugar (AoS) had repeatedly called on food firms to do more to reduce the amount of sugar in its products.

Recently, it criticised World Health Organisation guidance recommending daily free sugar consumption to form less than 10% of adults’ and children’s energy intake every day. AoS called for the recommendation to be reduced to 5%.

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