Glenn kicks biscuits for top football role

By Laurence Gibbons contact

- Last updated on GMT

Glenn has kicked biscuits for balls as head of the Football Association
Glenn has kicked biscuits for balls as head of the Football Association

Related tags: Ub

United Biscuits (UB) boss Martin Glenn has quit his role in order to take up the position of ceo of the Football Association (FA).

Glenn will leave the manufacturer of McVitie’s, Jaffa Cakes and Jacob’s to join the FA on May 18.

A lifelong football fan and supporter of Wolverhampton Wanderers, Glenn is well known for introducing English football legend Gary Lineker as the face of Walkers crisps in 1992.

He worked as marketing manager, director and then ceo at Walkers Snack Foods during a 14-year stay with the business.

He left Walkers to become ceo of Pepsico UK and Ireland for three years, before taking on the same role at Birds Eye for six years until he joined UB in 2013.

‘Incredibly proud’

Glenn, who has previously worked as a grassroots level football coach and sat on the board of directors on a Premier League club, said he was “incredibly proud”​ to lead the organisation.

“This has been a difficult decision, as I have had a hugely enjoyable – if challenging time – at UB,” ​he said. “I am very sad to be leaving the business, but the opportunity with the FA is just too good to pass up, as I am sure many people understand.”

UB’s current ceo for its international business, Jeff van der Eems, will take over from Glenn on April 3.

Glenn will stay on as advisor to the UB board of directors.

Related topics: People & Skills

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