Organic reassures consumers on safety

By Nicholas Robinson contact

- Last updated on GMT

Consumers will seek organic for food safety reassurance
Consumers will seek organic for food safety reassurance

Related tags: Food

Traceability schemes are being used by more food firms to ensure transparency at all stages of production, research and consultancy firm Organic Monitor has claimed.

Consumer concerns about food safety have led to new traceability schemes for a wide range of ingredients, including soya, sugar and corn, said Organic Monitor.

Growing concern about traceability had also led to an increase in organic sales, it claimed. In the US, sales of organic rose to $32bn, which accounted for 4% of total food sales last year, Organic Monitor added. UK sales of organic rose by 2.8% to £1.79bn in 2013, according to recent figures from the UK organic charity the Soil Association.

Challenging

However, the growing importance of transparency was also challenging for the food industry, Organic Monitor claimed.

“Food companies and retailers have to decide what food ingredients or products to focus on, and then select suitable traceability or sustainability schemes,”​ it said.

“Another challenge is standardisation and/or possible harmonisation of these schemes.”

Sales rose

Globally, sales of organic rose from $15bn in 2000 to more than $60bn in 2013, statistics from the Soil Association show.

European sales of organic rose from more than $7bn in 2004 to $19bn in 2013, according to the figures.

It is expected that organic sales will continue to rise as more consumers seek reassurance over food traceability, as well as aim to buy better quality food, Organic Monitor added.

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