Members of the public who come down to the pop-up rocking a “standout beard” will receive a free London craft beer as part of the ‘Beer for Beards’ campaign.
Ben O’Brien, founder of Sourced Market, said: “It took me over a year to grow even a halfway respectable beard so I fully appreciate the time, effort and commitment that goes into serious facial hair.”
All individuals who receive a beer for their beard will have their photograph taken and pinned up onto a polaroid beard board.
A top ‘Beardie’ will be chosen on Thursday March 12 and will receive a two litre beer growler filled with a London craft beer of their choice, as well as a Captain Fawcett gift set containing a ‘Ricki Hall’ Booze & Baccy Beard Oil and Moustache Wax.
The runners up will receive a Sourced Market goodie bag.