Free beer for bearded blokes

By Laurence Gibbons contact

- Last updated on GMT

Free beer will be given to bearded men visiting the Old Street pop-up
Free beer will be given to bearded men visiting the Old Street pop-up
Bearded men will be given free beer at Sourced Market’s Old Street pop-up as part of its celebrations for London Beer Week.

Members of the public who come down to the pop-up rocking a “standout beard”​ will receive a free London craft beer as part of the ‘Beer for Beards’ campaign.

Ben O’Brien, founder of Sourced Market, said: “It took me over a year to grow even a halfway respectable beard so I fully appreciate the time, effort and commitment that goes into serious facial hair.”

All individuals who receive a beer for their beard will have their photograph taken and pinned up onto a polaroid beard board.

Winner

A top ‘Beardie’ will be chosen on Thursday March 12 and will receive a two litre beer growler filled with a London craft beer of their choice, as well as a Captain Fawcett gift set containing a ‘Ricki Hall’ Booze & Baccy Beard Oil and Moustache Wax.  

The runners up will receive a Sourced Market goodie bag.

Related topics: Drinks, People & Skills

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