Scotland to launch dairy brand, says Lochhead

By Rod Addy contact

- Last updated on GMT

Scotland had a range of strong dairy products to promote, said Lochhead
Scotland had a range of strong dairy products to promote, said Lochhead

Related tags: Scotland, Scottish national party

Scotland aims to launch a dairy brand specifically designed to boost its domestic and international sales in the sector, Rural Affairs Secretary Richard Lochhead has announced.

Lochhead confirmed he would shortly publish a detailed dairy action plan to support suppliers in the beleaguered industry as he gave evidence to the Scottish Parliament’s Rural Affairs, Climate Change and Environment Committee.

That plan would contain proposals for a dairy brand, a showcase for retailers and overseas buyers to boost the profile of Scottish products and a range of other measures, he claimed.

‘Much needed support’

“Here in Scotland we can produce some of the best cheese, butter and other dairy products around,”​ said Lochhead. “I want to make it easier for consumers to choose Scottish products first – providing much needed support to local farmers and boosting the Scottish economy.

“I also want to help our dairy farmers capitalise on the proud reputation of Scottish food and drink and access more export opportunities.

“Establishing a dairy brand will help consumers recognise the Scottish option and promote Scottish produce to overseas buyers. Our planned showcase will put the spotlight firmly on our fantastic produce for retailers in Scotland and buyers from around the globe.”

Related topics: Dairy

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