Seabrook Crisps launches a new resealable pack

Crisp firm launches resealable bags

Related tags Label

Yorkshire-based Seabrook Crisps has teamed up with Macfarlane Labels to launch an innovative, easy open and re-closeable labelling system for a new range of lattice hand-cooked crisps.

The new crisp packs are claimed to be the first design of their type in the snacks market. They have been created to allow crisp packets to be opened simply and shared easily and then resealed to maintain the freshness. The novel resealable label is being launched initially with 40g packs of Seabrook’s lattice range of crisps.

“We know that one of the most important issues facing consumers is the ability to open and close packs especially in the snacks market, where they might not want to consume all the contents at once,”​ says Clive Jackson, sales director at Macfarlane Labels. “Macfarlane’s Reseal-it system solves this issue neatly, making Seabrook’s lattice crisps easy to open, share and reseal.”

Contact: Macfarlane

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