Three new business units launched
Premier Foods launched three new ‘Strategic Business Units’ in a bid to strengthen its focus on major growth opportunities and develop more agile ways of working.
They were named ‘Grocery’, ‘Sweet Treats’ and ‘International’ and should enable a “tighter focus on capturing specific category opportunities in the UK market” while ensuring a more strategic approach to developing the firm’s brands internationally, Premier Foods claimed.
Each business will have full accountability for its own portfolio and for directing innovation, marketing, sales, manufacturing and logistics resources in support of agreed growth priorities.
Premier Foods ceo Gavin Darby said: “By implementing a focussed and more accountable business unit structure, I believe we will improve our agility and rate of innovation.”
The firm made a number of new appointments to lead the new businesses.