Sweeter with new stevia

By Nicholas Robinson contact

- Last updated on GMT

A 'great-tasting' stevia sugar alternative from Sweetly sugar
A 'great-tasting' stevia sugar alternative from Sweetly sugar

Related tags: Sugar

Sweetly Stevia is the first sweetening product to offer consumers a 100% natural alternative to sugar, but tastes as good, claims the company behind the new brand.

Food and drink manufacturers will become increasingly interested in reducing the sugar levels of their products as diabetes and obesity become more of a global issue, it says.

“Unfortunately, many consumers are proving unable or unwilling to moderate their sugar intake as everyone likes a sweet treat and artificial sweetener alternatives never seem to taste as good as sugar,”​ it claims.

Cause diseases

The company also cites recent research by the Weizmann Institute that suggests artificial sweeteners could cause other diseases by encouraging changes to gut bacteria.

“Governments are grappling with huge expected rises in health budget costs to treat obesity and diabetes and are searching for tools and policies to try to change consumer behaviour,”​ it adds.

Sweetly Stevia is also sustainably sourced, halal, kosher, vegan and affordable, according to the company.

Investment

However, Sweetly Stevia is also seeking £250,000 of investment to allow it to boost its distribution in the UK and is offering consumers and businesses the opportunity to become part-owners of the company, it says.

Investment will allow it to increase its geographical expansion as well as to innovate to stay ahead of the competition.

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