Symrise calls on nature for new flavours

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Related tags: Flavor

Symrise is unlocking nature’s secrets by tapping into flavours from roots, seeds, barks, herbs and nuts.

Consumers are increasingly seeking clean labels and natural flavourings, which prompted the flavour specialist to respond with its Code of Nature products, it says.

“To find out which aspects of naturalness appeal to consumers, what consumers look for and what they associate with nature, we conducted an extensive study,”​ Symrise says.

The new range will be aimed at the beverage sector and Symrise claims they provide natural-tasting characteristics.

Related topics: NPD, Flavours and colours

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