System secures supply chain sales

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Irish food firm’s new IT system

Related tags: Sales, Customer service

An IT system has been developed for Irish company Derrynaflan Foods by CSB-System to help it keep track of the procurement, stock-keeping, finance and logistics of the 7,500 products it delivers each week to around 2,000 retail and foodservice outlets across Ireland.

Derrynaflan’s portfolio includes hot counter, cold counter, Mediterranean ranges, pizza ingredients and ‘food-to-go’ products, as well as its own branded goods. Given the number of products and customers involved, this is a very complex operation to manage effectively.

The system installed makes use of a handheld terminal for the van sales reps, which provides them with details of the route for the day, the stock on the van and the prices, together with a list of customers to visit that day.


The handheld can provide prompts of frequently ordered items for each customer. It also includes details about each customer whether the account is cash or credit, and what credit a customer has remaining.

Once an order has been placed, a summary appears on the screen. The customer signs this electronically and an invoice is then printed. Meanwhile the details of the sale are sent back to head office. At the end of the day, the van sales rep uses the handheld to reconcile activities and re-order stock for the next day. This information is transferred to the warehouse.

At the Derrynaflan head office the system controls the entire order process and stock control.

Contact: CSB-System

Related topics: Meat, poultry & seafood, IT

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